Welcome to DestinationGreen
Don’t touch that mouse! Our February issue of
DesinationGreen is one you don’t want to miss. It
features some BIG news from all of us at The Ashkin
Group plus, a completely new angle on our Green
Selling Tips section. Also, we’ve clipped several
hot news stories that we think you will want to
share with your customers.
We confess that this Valentines Day edition of
DestinationGreen doesn’t offer any love-filled tips
for selling green products and services, but we
guarantee that this and every other issue provides
the best new insights, tools and facts for improving
your Green Cleaning sales effort.
Green Selling Tip: First of a New Series! 
We’ve reinvented the most popular
section
of our newsletter to help expand your knowledge –
and sales
– of different categories of products. We begin with
a close look at green cleaners.
Green Selling Tip: Green Seal Certified 
This article addresses one of the most commonly asked
questions about green cleaners. "Do products
have to be Green Seal ‘certified’ to be considered
green?”
Health & the Environment: Clean Schools Boost Attendance 
Public school officials in Carroll County, MD
proclaim that clean buildings make students and
staff happier and reduce absences. They are one of
the first school districts in the state of Maryland
to use the EPA “Tools for Schools” program to
improve the air quality within school buildings.
Green News: $5,000 Green Schools Sweepsakes 
On the topic of greening public schools, your public
school customers have the chance to win $5,000 by
registering with “The 2006 Clean Green Schools
Sweepstakes.” The random drawing for this cash prize
is open to all accredited K-12 schools in the United
States with at least 20 students and a valid e-mail
account.
Health & the Environment: Bacteria in Dirt More Resistant to Drugs 
The journal of Science reports that hundreds of
bacteria found in soil have developed the ability to
evade the effects of antibiotics. Although the
bacteria examined do not infect people, the findings
have raised concerns about the threats posed to
human health by many other similar microbes that may
be developing similar resistance to drugs.
Green News: A Steamy Car Could Make You Sick 
The Ecology Center in Ann Arbor, MI reports that
concentrated levels of toxic chemicals are present
in the dust and film that settles inside of cars and
trucks. When heated during hot weather, they may
pose health hazards.
Green News: Two More Government Sectors Go Green 
New York City and the state of New Jersey recently
ordered their government agencies to implement green
cleaning practices. The actions represent two new
victories for ongoing efforts to shift public
facilities from traditional to Green Cleaning
methods and are sure to expand the demand for Green
Cleaning products and services by other public and
private sectors throughout the region.
Green News: Winter Olympics Earn Low Enviro Grades 
The international environmental group – the World
Wildlife Fund – has released a report card on the
environmental impact of the Games now underway in
Turin. Can you guess what the Games’ environmental
grade average turned out to be?
Green Group of the Month: GSA 
Within the Federal Government, the General Services
Administration (GSA) is distinguished for its
leadership in promoting environmental stewardship at
all levels of government operations. This month, we
laud the GSA for its vast and well-organized
database of green solutions presented to federal
customers via the agency’s online “Environmental
Products Overview.” If you haven’t already, we
recommend you bookmark the GSA Environment Program
and Products Overview websites on your computer and
also recommend them to your Green Cleaning customers
as valuable resources.
The Ashkin Group News: Introducing ManagingGreen 
The Ashkin Group has partnered with other Green
Cleaning experts to produce a new FREE
monthly newsletter – ManagingGreen – that offers
tips, case studies, news clips and other information
about the implementation of green cleaning
practices. Please visit our website next week to
review the first edition!
The Ashkin Group Calendar of Events 
Click below for The The Ashkin Group's schedule
of upcoming events and presentations.
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