Volume 4 Issue 2 - February 2008

Welcome to DestinationGreen!

ashkin

I hope the opening months of 2008 have been prosperous times for all of you, your sales are strong and you are continuing to successfully sell green cleaning products and procedures.

We have included some valuable information in this month's issue for you to use as you look toward the spring months.

This month's Green Selling Tip, "The Key To Sales Success: Part 1", helps you develop effective answers when posed with the question "what do you recommend we do?" This is the beginning of a series of tips that will be coming to you over the next few months.

With March on the horizon, the time has come to begin your conversations with your clients and prospects about Earth Day plans. For those of you with school or university customers, the article below on Environmental Education week has some nice links with useful information on how to help them organize and promote activities for the day.

Steve

As always, we encourage you to share your personal and professional strategies for “Going Green” with us for future columns. Submit them to editor@destinationgreen.com.

Green Selling Tip: The Key To Sales Success: Part 1

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Improving sales success has lots and lots of factors ranging from understanding the needs of your prospect to knowing your products to defining “green” to mastering key sales skills like prospecting, time management, overcoming common objections, closing techniques, interpersonal skills, and so on. And to learn more about these issues, I encourage you to go back through our archive of articles or purchase a copy of our book on Green Selling Tips.

Expert Insight: Ada Castle
Assistant Director, Service
Calvin College (Grand Rapids, MI)

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"First of all encouraging the staff to actually try the green products is the first step. I took away some of their favorite cleaners and said "here, try the green stuff." And when they tried it... now the staff prefers the green products instead of their old stand-bys. Just getting your staff to try it is the key."

Ashkin Group News

AG News

Steve Ashkin on NPR
 I was recently interviewed for a piece on National Public Broadcasting about Clorox’s new “green” products. And while you know that I do lots of speeches and write lots of articles, I really get excited when mainstream media covers these issues and it is heard literally by millions of people around the US.

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A Green Cleaning Success Story - Following up with Georgia Tech's Award Winning Program

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Please follow the link below to read some of the promotional literature from one of the winners of AS&U Magazine's 2007 Green Cleaning Awards for Schools and Universities - The Georgia Institute of Technology (Atlanta).

Not only is the information interesting reading on their new programs, but it is a great example of how you can promote your own green cleaning program success stories.



Green News Roundup: This Month's Top Headlines

 
The Green Marketplace Article 2

It's really not that easy being green.
This new report covers some important information that you should know. Progress is being made in lots of different areas, but we still have a long way to go.

Climate Change UpdateArticle 2

Climate change spurs local action.
A growing number of communities and states concerned about climate change are planning ways to cope with rising tides, severe weather, less snow and even "climate refugees" from coastal areas.

Bali "Roadmap" UpdateArticle 2

US ready for 'binding' reductions of greenhouse gases: official.
Paris (AFP) Feb 25, 2008 - The United States is ready to accept "binding international obligations" to reduce greenhouse gases, which could be announced as soon as July, a senior White House official said here Monday. Daniel Price, assistant to President George W. Bush for International Economic Affairs, said the undertaking would have to be made as part of a "global agreement" in which all major economies would make ...

Green RetailArticle 2

Retailers go green to cut costs.
Many retailers at the National Retail Federation convention were touting their environmental efforts, from building stores with recycled materials to installing low-flow water faucets and investing in solar power.

Green BusinessArticle 2

Wal-Mart Packaging Scorecard Begins Today.
For those of you who sell packaging supplies, “green” is coming to your products as Wal-Mart began using a scorecard a few week ago that will rate its suppliers' progress on making product packaging more sustainable in its bid to reduce overall packaging 5 percent by 2013.

Green Group of the Month:
National Environmental Education Foundation

aeeweekNational Environmental Education Week (EE Week) is the largest organized environmental education event in the United States. Made possible by Canon, it increases the educational impact of Earth Day by creating a full week of educational preparation, learning, and activities in K-12 classrooms, nature centers, zoos, museums, and aquariums. By participating in EE Week, you encourage your students to make a difference in their schools, homes, and communities!

The Ashkin Group Calendar of Events

calendar

Click below for The Ashkin Group's schedule of upcoming events and presentations.

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