Thanksgiving kicks off our holiday season - and I feel we do have plenty to be thankful about in 2007. We made great strides in our effort to bring green cleaning into the mainstream, and enjoyed plenty of success as we continue to change the world.
As we look to the new year, this is the time to resist the urge to rest and instead use the momentum we have harnessed. This month's issue of DestinationGreen contains a green selling tip that I hope all of you read - whether you are in sales or not. The article is about leadership, and that is the next role those of us involved in green cleaning must embrace very soon. By educating ourselves about green cleaning, and being versed in the products and procedures involved - we have elevated our positions from salespeople and facility managers - to experts in a field of overwhelming demand. We hope you embrace this role as a welcome responsibility.
A simple way you may launch your position as a true leader in green cleaning is to get your business registered for the Cleaning Industry Climate Initiative if you have not already done so. This is a measurable way for all of us to show that the cleaning industry is doing its part to stem the tide of global warming and make the world a better place.
And while we do feel this is a rather hefty issue, those of you looking for even more Green selling information should check out the information and link below to the new book from David Holly and I, Green Selling Tips - now available for purchase online.
Finally, I want to draw your attention to the article on Green Seal’s Revision of GS37. This is a very important activity with huge implications for our industry and you’ll want to know what’s going on.
Best of wishes to all of you and your families through this Holiday Season.
As always, we encourage you to share your personal and professional strategies for “Going Green” with us for future columns. Submit them to editor@destinationgreen.com.
This month, our “Green Selling Tip” is focused more on leadership that on sales. Please know that it’s NOT because we don’t think selling is important or that we’ve covered everything there is to say about selling Green products and services. Rather, as I observe the accelerating growth of the Green Movement, it is becoming clear to me that the real key to future sales success will be leadership. To read more, click here.
Montgomery County Public Schools (MCPS) is a school district that serves Montgomery County, Maryland, USA. Students in the district score among the top in the United States on Advanced Placement examinations. As of the 2006-2007 school year, the district had 9,444 FTE teachers serving 137,798 students at 199 schools. The county is the 17th largest in the country.
Dianne Jones, Director of School Plant Operations at the district, shares some behind the scenes insight in the greening of these schools in Washington DC suburbia.
The Cleaning Industry Climate Initiative will create awareness and help companies, especially janitorial product distributors and facility service providers to voluntarily begin measuring, reducing and offsetting their emissions.
The Green Cleaning Network, the initiative’s co-sponsor along with the Leonardo Academy, has stuck true to the wishes of its Board of Directors – permitting only end-users in their online forums. But, due to the overwhelming interest from the supply side of the marketplace and their wish to become directly involved in making an important contribution to finding solutions for climate change, the initiative is particularly designed for distributors and facility service providers.
Please click here to read the entire press release (PDF file).
Green Seal has announced that its revision of GS-37 Standard for Industrial and Institutional Cleaners is now available for public review and comments through January 16, 2008.
The Proposed Revised Standard, along with a background document providing information about the proposed changes, is available on the Green Seal web site: www.greenseal.org/certification/gs37_iicleanersstandard_dev.cfm
Are you selling the entire Green Bundle? This book of concise Green Sales tips will help you find new clients, build business with current customers, make your customer list more "competitor proof", and increase your sales volume and profits. Based on articles from DestinationGreen, Green Selling Tips gives you the information you need to jump start your Green Selling career.
In November, we would like to salute The Intergovernmental Panel on Climate Change and Albert Arnold (Al) Gore Jr. - recipients of the Nobel Peace Prize "for their efforts to build up and disseminate greater knowledge about man-made climate change, and to lay the foundations for the measures that are needed to counteract such change".
Visit the IPCC website here.
Q: What has less of an environmental impact, using paper towels to clean and throw away in a trash bag and haul off to our landfills by truck or using water, electricity and detergent to launder rags and dry them?
To learn more about the book - click HERE.
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