Volume 3 Issue 7 - July 2007

Welcome to DestinationGreen!

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It looks like the Green movement has finally hit the top of the charts. Never was that clearer than on July 7, when Live Earth, a 24-hour worldwide, live-music marathon galvanized 150 rock musicians to make it clear that fighting global warming is crucial…and cool. An eclectic mix of rock stars took to stages in London, New York, Tokyo, Sydney, Johannesburg, Hamburg, Shanghai and Rio De Janeiro. Even in Antarctica, a rock band comprising British scientists played for a small audience! Reports claim that 2 billion people attended the events or watched or listened on TV, on the radio or over the internet. In fact, the entire world should have tuned in. 

Live Earth was a gigantic public awareness campaign to energize and rally citizens across the globe to take immediate steps to keep their home planet hospitable to humans or suffer severe consequences. That’s why I thought it was important to recognize Live Earth as July’s Green Group of the Month and give readers of DestinationGreen the opportunity to sign the group’s seven-point pledge to help fight global warming. Read the story below or click here [http://liveearthpledge.org/algore.php] to take the pledge. Our planet needs you!

By the way, we hope you’ll share your personal and professional strategies for “Going Green” with us for future columns. Submit them to editor@destinationgreen.com.

Green Selling Tip: PART II: Becoming a Recognized Expert; Getting Published.

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In this month’s issue of DestinationGreen, we will complete a 2 part series on becoming a recognized expert through the power of getting published. Last month's issue discussed why it’s important and gave you some ideas on what you can write about.  This month’s issue (Part 2) wraps it up with  some ideas on the do’s and don’ts of writing to be published to help you get it done. If you haven’t yet read Part I, click here.

Expert Insights: Karl Bruskotter, Environmental Programs Analyst, City of Santa Monica, CA, Environmental Programs Division.

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Karl Bruskotter has over 18 years of experience in issues related to environmental and occupational health, and has helped lead the City of Santa Monica’s effort to go green since 2001.  With so many other cities and municipalities starting Green initiatives, DestinationGreen interviewed Bruskotter to learn how Santa Monica has done it.

Green Sales Tales: Overcoming Objections by Selling the Green Bundle - Bob Bruer, Spartan Chemical

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Green cleaning products and procedures have been around long enough for most of us to have heard the same objections, such as “It costs too much”, “Does it really work?,” “We like what we are using now,” and “We won’t change until they make us!”  All are valid concerns and if not dealt with, could cost you the sale. But they are not insurmountable, and by using the tools at your disposal, a successful conclusion to the process can be achieved.

Have an interesting Green Sales Tale to share with our readers? Submit your experiences for future columns to editor@destinationgreen.com.

Mayors Sign Green Schools Resolution.

Cover of Green Cleaning For Dummies book

Earlier this month, the U.S. Conference of Mayors unanimously supported a resolution that urges Congress to fund K-12 green school projects and research. At the organization's 75th annual meeting, Mayor T.M. Franklin Cownie of Des Moines, Iowa, introduced the resolution in the wake of a green schools movement taking shape across the country.  Read More.

Green News Roundup: This Month's Top Headlines

 

Article 2Regulators agree – Alcohol foam hand rubs dispensed in healthcare hallways as safe as gel. Ending a five-year controversy, a long-awaited and final fire code revision now permits all types of alcohol-based hand rubs, including both foams and gels, in corridors, thus improving opportunities for hand hygiene. Read More.

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Business sees green in going green. As governments debate the economic risks of tougher curbs on greenhouse gas emissions -- and even question the very existence of global warming -- an unlikely hero is coming to Mother Nature's aid: Big business and heavy industries. Read more.
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Exposed! It may not be a 'real' illness, but symptoms are very real to people with a sensitivity to common chemicals. Read more.
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Dell Makes Plans to Be the Greenest Tech Company. The computer maker has launched a long-term, global effort to reduce the carbon emissions of its operations, suppliers and customers, with the goal of manufacturing the 'greenest P.C. on the planet. Read more.

 
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Bill requiring green building now law after veto rejected. A bill that aims to make South Carolina more energy independent became law Wednesday after the Senate overrode Gov. Mark Sanford's veto. Read more.

Green Group of the Month: Live Earth

margroupLive Earth set out to use the global reach of music to engage people on a mass scale to combat the climate crisis. Launched by concert producer Kevin Wall and supported by Save Our Selves (SOS), U.S Vice President Al Gore and the Alliance for Climate Protection, among other environmental advocates, the group’s mission is to empower individuals to change their consumer behaviors and motivate corporations and political leaders to enact decisive measures to combat the climate crisis.

The Ashkin Group Calendar of Events

Click below for The Ashkin Group's schedule of upcoming events and presentations.

Copyright (c) 2007 The Ashkin Group, LLC. All rights reserved.