The theme of this month's issue is the power of publishing to help boost Green sales. My sales tip this month discusses how you can establish yourself as an "expert" and be a resource to your customers by sharing timely news items along with your own experience through the published word, and how to go about it.
In this month’s issue of DestinationGreen, we will begin a two part series on becoming a recognized expert through the power of getting published. This issue will discuss why it’s important and give you some ideas on what you can write about. In next month’s issue (Part II) we will give you some ideas on the do’s and don’ts of writing to be published to help you get it done.
Jeff Neubauer is a longtime advocate for environmental sustainability. Prior to becoming the President of Kranz, Inc. in 1994, Mr. Neubauer was a member of the Wisconsin State Legislature and Chairman of the Committee on Environmental Resources. He has been instrumental in developing and implementing the “Green Racine Initiative.”
Selling Green Cleaning requires thoughtful planning & preparation. First of all, you must know your prospect and their expectations. This process provides validation of your program and gaining trust and validation is the goal here--the selling process can be used for other programs you’re trying to promote. Having that mindset will keep you on track to success.
American School & University magazine, is collaborating with the Green Cleaning Network and the Healthy Schools Campaign to offer a Green Cleaning award modeled after their highly successful and prestigious Architectural Portfolio Awards Program. This new award offers an opportunity for companies to help their customers in educational institutions gain recognition for their exemplary Green Cleaning programs. Read More
Each month, we recognize an organization that is making a substantial contribution to improving the health of our environment. This month we are honoring the birthday of Rachel Carson (May 27, 1907), author of Silent Spring, for whom the Silent Spring Institute was named, and her ground breaking work on the unintended consequences of pesticides in the environment. Learn more about this worthy organization and why it may be important to you and our world.
In response to readers’ requests, Steve will answer one question per month submitted by a reader that is of broad general concern to our audience. For June:
Q: Is there anyone besides Green Seal that is certifying cleaning contractors?
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