Volume 3 Issue 4 - April 2007

Happy Belated Earth Day!

ashkin

My apologies for the delay getting out this month’s DestinationGreen, but we have been in the thick of the Green Seal proposed revision of GS37.  But we can’t wait any longer.  And for those of you who are new readers of DestinationGreen this letter of urgency is thankfully not the norm, especially considering all the positive things that our industry is doing.  However, due to the timing and importance of this event (GS37 revision), I feel that it is important to speak up publicly.

As you well know, Green Seal is in the process of revising the GS37 standard to increase the protection of children and other vulnerable populations, as well as the environment.  Many of you have responded to my emails on this subject by submitting your names to become part of the stakeholder group to participate in this important process. Unfortunately, Green Seal has decided to drastically curtail the number of stakeholders directly participating in the revision. Read More

Green Selling Tip: How to Choose a Sales Style and Win!

earthday Over the next several issues of DestinationGreen, I would like to share with you some “personal” sales strategies.  These are strategies that will set you apart as a “green” salesperson, and has little to do with the products or services that you sell.  In the end, it is you who customers buy from.  YOU make the difference. Read More

 

 

Expert2

INTRODUCING GREEN CLEANING FOR DUMMIES

Green Cleaning isn't for dummies, but it can seem daunting to uninitiated colleagues and customers. That's why David Holly and I wrote special a industry-focused edition of Green Cleaning for Dummies, recently published by ISSA. Our goal in writing it was to demystify and simplify green cleaning in order to break down the barriers to starting a Green Cleaning program. In a time when the concept of “green” is being applied to many things, Green Cleaning for Dummies provides important and practical information for building owners and facility managers, as well as cleaning product manufacturers, product distributors and service providers. It includes chapters on selecting green chemicals, green equipment, green paper, and other green cleaning tools and supplies.

Order now: Just $40 plus shipping. To order a copy, email me at steveashkin@ashkingroup.com.

Expert Insights: New York Schools Ease Into Green Cleaning Law

Expert2

Green cleaning advocates have had their eye on New York since September 2006, when a law requiring Green Cleaning in schools went into effect throughout the state. The big story now may simply be ease of the transition. School officials and state leaders said the change has been smooth and feedback so far has been positive.

Sales Tips for Extraordinary Achievers: Are You an Optimist?

Article 1
Often in sales, being optimistic is not enough. In order to get better results you may have to change your method of going after them. Managing change is learning to understand how to analyze the way you are currently doing the task, measure the results, and then consider all the variables and possibilities that can possibly obtain the desired results.

Green News Roundup: This Month's Top Headlines

 

Article 2'Tipping point' for climate is near. Declaring there is "no more time for delay," an international panel of scientists urged the world's nations to stave off climate-change "catastrophe" by boosting clean-energy research and sharply cutting industrial emissions that fuel global warming. Read More.

Article 2

Sports Going Green. As global warming changes the planet, it is changing the sports world. To counter the looming environmental crisis, surprising and innovative ideas are already helping sports adapt. Read more.
Article 2

Wall Street adds climate change to bottom line. A consortium of private investors announced they would pay almost $45 billion to acquire TXU Corp., After consulting with environmental groups they agreed to sharply scale back plans to build new coal-fired power plants. Read more.

Article 2The new bioplastics, more than just forks. A growing number of chemists are developing bio-based plastics that can supplant those made from oil and reduce greenhouse gas emissions in the production process, minimize toxic waste and promote rural economic development. Read more.

Article 2Corporate ecology gets seriously green. Increasingly, corporate America is going green in new, serious and costly ways. An environmental ethic is growing in business. Read more.

Green Group of the Month: ISSA

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ISSA, the leading trade association for the cleaning industry, is working to reduce economic and other barriers to businesses that are interested in pursuing environmental strategies. Incentives announces at a recent ISSA regulatory forum will encourage the further development and production of innovative, environmentally preferable, and effective cleaning products.

The Ashkin Group Calendar of Events

calendar

Click below for The Ashkin Group's schedule of upcoming events and presentations.

Copyright (c) 2007 The Ashkin Group, LLC. All rights reserved.