Volume 3 Issue 3 - March 2007
Welcome to DestinationGreen!
The results of our online survey are in and they’re quite illuminating! Thank you to the nearly 1,000 DestinationGreen subscribers who shared their views, experiences and concerns with us. Your FREE class pass to Green Cleaning University is on its way and our 100 early birds will be receiving Unbeatable Tips for Selling Green Products and Services on CD-rom in the near future. Here are a few of the things we learned from you about the state of the Green Cleaning market:
- For more than 75% of you, Green Cleaning is very important to your business; another 20% thought it was somewhat important. Additionally, more than 81% of you said that in the past year, Green Cleaning has become significantly more important or a little more important.
- According to our sample, customers are very interested (40%) or somewhat interested (54%) in Green Cleaning, and sales of Green Cleaning products have increased significantly (34%) or somewhat (51%) in the past year.
Click here to read more findings from this fascinating piece of research. Please feel free to contact me with any comments or additional thoughts at steveashkin@ashkingroup.com.
- Steve Ashkin
Green Selling Tip: Spotlight Your Commitment by Helping Customers Celebrate Earth Day
One of the biggest challenges that we have in the cleaning industry is how to tie our “green” programs into Earth Day and environmental improvements in general. Helping your customers celebrate Earth Day is a great way to show how you are contributing.
Expert Insights: Myrna Coronado, General Manager, 77 West Wacker Drive
Myrna Coronado is General Manager of 77 West Wacker Drive, recent winner of BOMA’s North Central Regional TOBY (The Office Building of the Year) Award for excellence in office building management and operations in the 500,000 to 1 Million Square Feet category. In an interview with The Ashkin Group, she described how her team surpasses the baseline of good commercial property management by implementing greener practices and displaying civic concern and responsibility for wildlife, energy and environmental conservation.
Sales Tips for Extraordinary Achievers: What's the "Experience" at Your Place?

The continuing quest for rapid growth and greater efficiencies can dilute the customer experience. Over a steaming cup of Starbuck's coffee
, Larry Galler takes a look at how to be "great" while maintaining your brand experience.
News: USGBC HQ Certified LEED Platinum

The U.S. Green Building Council (USGBC), creator of the LEED Green Building Rating System, "walks its talk" by earning LEED Platinum Commercial Interiors certification for its new Washington , DC headquarters office suite.
News: Improving School Environments Through Green Cleaning
As research mounts about the link between indoor air quality and health, and as more children enter school with respiratory problems, schools, districts, and even whole states are switching to more environmentally-friendly cleaning agents.
News: Exxon Mobil Has No More Doubts on Global Warming
Big Oil behemoth Exxon Mobil Corp. has dropped any pretense of questioning whether global warming is real. Now the company is seeking to position itself as an active player in efforts to lower greenhouse gase
s.
News: Air in the Home Could Affect Infant Health
Compounds found in air in the home could pose more of a health risk to breast-fed babies than chemicals they are exposed to through their mother's milk, researchers in the United States said recently.
News: "Walking the Talk" By Greening Events
Even the Oscars have gone green this year – encouraging other environmentally responsible organizations to “walk the talk” by greening their special events, conferences and trade shows.
Green Group of the Month: Investor Environmental Health Network (IEHN)
Investor Environmental Health Network (IEHN) is a consortium of institutional investors, representing $22 billion in shareholder assets, which are using their combined financial muscle to ensure the companies they invest in are taking appropriate steps to reduce risks associated with the toxic chemicals used in their products.
The Ashkin Group Calendar of Events
Click below for The Ashkin Group's schedule of upcoming events and presentations.