Volume 3 Issue 1 - January 2007

Welcome to DestinationGreen!

ashkin

Our first DestinationGreen of 2007 is filled with a number of outstanding articles that you won’t want to miss. We continue our series of “Green Selling Tips” with the 3rd installment on Green equipment and another great article from Larry Galler on selling. And take a look at this month’s “Expert Insights” and Greg Kats article (Green Buildings Make Kids Smarter & Healthier) as I think you’ll find them very interesting along with the rest of this month’s articles. But the one thing I personally want to suggest to you is that you consider making a New Year’s resolution for your own success.

Green Selling Tip: Selling Green Cleaning Equipment - Part 3

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This article is the third in a series of Green Selling Tips covering several categories of equipment. In the previous two articles, we looked at the definition of Green Cleaning equipment, how it can impact human health and the impact of equipment on the environment from a macro level. This month we’ll look at the standards that apply to testing and evaluating Green Cleaning equipment.

Expert Insights: Bill Hammon
Director of Building Maintenance, Mansfield, CT

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The man responsible for Mansfield, CT town government buildings recently shared his experiences of the past year—including some unexpected results—switching more than two-dozen buildings from traditional cleaning methods to a Green Cleaning program.

Expert Insights: Patrick Cescau, Group CEO of Unilever

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Patrick Cescau is distinguished for his commitment to corporate responsibility which he summarizes as sustainable development, building reputation, growing markets, and fuelling innovation. During a recent speech at the "Business as an Agent of World Benefit" forum in Cleveland, OH, Cescau explained how values-led brands are helping to drive business strategy. We are pleased to present a complete transcript of his speech.

Sales Tips for Extraordinary Achievers: One Simple Question

Article 1
Larry Galler—nationally renowned consultant to high performance executives, professionals, salespeople, and owners of small businesses—offers innovative ideas for quickly and easily ascertaining your customers satisfaction scores and turning that information into sales growth.

Special Column: Green Cleaning Combats Flu Outbreaks

Article 2
Stephen Ashkin, president of The Ashkin Group, explains how a Green Cleaning program can help reduce seasonal or pandemic flu and offers building managers a six-step checklist of Green Cleaning activities designed to help prevent or respond to a flu outbreak.

News: Green Buildings Make Kids Smartier & Healthier

Article 3

New research shows that green school buildings are not only better for the environment, they also improve student health and test scores.

News: Green Building Gains New Ground

Article 4

Rising energy costs and increased public demand for environmental safety is adding even greater momentum to the green building movement that is sweeping the nation.

News: Chemicals - What Cost To Our Health?

Article 5

Products that make our everyday lives convenient, comfortable and safe often contain potentially harmful chemicals that can remain in the body for decades.

News: Effluent Changes Gender of White Sucker Fish

Article 6

Studies show that surprisingly low concentrations of wastewater treatment plant effluent can change male fish into females.

White Sucker

Green Group of the Month:

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As the employer of some 206,000 people around the globe and annual sales of some $52 billion, Unilever's committment to environmental protection and social progress for a sustainable future is hugely significant.

The Ashkin Group Calendar of Events

Click below for The Ashkin Group's schedule of upcoming events and presentations.

Copyright (c) 2006 The Ashkin Group, LLC. All rights reserved.